Posts tagged as:

social marketing

Social marketing to prevent sexual violence

July 8, 2010

posted in: Prevention

In the study recently ePublished in the Journal of Interpersonal Violence, Sharyn Potter and her colleagues at the University of New Hampshire have found that students who identify with the subjects in a poster campaign are more likely to take some action toward the prevention of violence against women.

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Is awareness enough?

February 11, 2010

posted in: Education,Prevention

As we are half way through Teen Dating Violence Awareness and Prevention Month and planning for Sexual Assault Awareness Month, I have been thinking about the role of awareness in prevention efforts. In a recent post, The Social Butterfly blog asks So, why, fellow health marketing and do-gooders do we settle with “awareness-building?” To be

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What can “stuff” do to prevent sexual violence?

January 14, 2010

posted in: Prevention

Throughout the country, organizations are planning for upcoming “awareness” months, such as Teen Dating Violence Awareness and Prevention Month in February, Sexual Assault Awareness Month in April and Domestic Violence Awareness Month in October. Most people are making decisions about what collateral items (also known as “stuff”) should be used. The stuff includes many items

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Building California’s MyStrength Campaign

January 12, 2010

posted in: Prevention

(11 min) David Lee, Director of Prevention Services for the California Coalition Against Sexual Assault, and Chad Sniffen, Prevention Services Coordinator for CALCASA, talk with Brad Perry about California’s MyStrength Campaign – a statewide prevention initiative that uses social marketing techniques to reinforce messages about the ability of men and boys to take positive action

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Using Myths and Facts for Prevention

November 13, 2009

posted in: Prevention

There is a robust discussion about the value of using “Myths and Facts” for violence against women prevention in the Prevent-Connect Email Group.  Clearly we want our audiences to have accurate information about sexual violence and domestic violence.  But what is the best strategy to do that?

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Roots of Change: Men, Sex and Justice Conference

November 4, 2009

posted in: Prevention

I just returned from the Roots of Change: Men Sex and Justice Conference in Portland, OR. This was the 34th National Conference on Men and Masculinity and the 2nd Biennial Statewide Roots of Change Conference on Sexual Violence Prevention sponsored by the Oregon Attorney General’s Sexual Assault Task Force and the National Organization for Men

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