Posts tagged as:

social marketing

“Don’t be that guy” rape prevention campaign

November 23, 2010

posted in: prevention

In Edmonton, Canada, a coalition of organizations called Sexual Assault Voices of Edmonton has launched a new rape prevention campaign targeting potential perpetrators. Their website describes the thinking behind this campaign: Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of

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MyStrength experiences in San Luis Obispo (Part 2)

November 22, 2010

posted in: prevention

MyStrength.org Darin James Dorsey is the Associate Educator and MyStrength Facilitator for the Sexual Assault Recovery & Prevention Program of San Luis Obispo County. In this guest post drawn from his professional journal, he provides a first-hand account of the experience as a new MyStrength facilitator starting a new school year. Click here to see

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MyStrength experiences in San Luis Obispo (Part 1)

November 15, 2010

posted in: prevention

MyStrength.org Darin James Dorsey is the Associate Educator and MyStrength Facilitator for the Sexual Assault Recovery & Prevention Program of San Luis Obispo County. In this guest post drawn from his professional journal, he provides a first-hand account of the experience as a new MyStrength facilitator starting a new school year.

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Social marketing to prevent sexual violence

July 8, 2010

posted in: prevention

In the study recently ePublished in the Journal of Interpersonal Violence, Sharyn Potter and her colleagues at the University of New Hampshire have found that students who identify with the subjects in a poster campaign are more likely to take some action toward the prevention of violence against women.

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Is awareness enough?

February 11, 2010

posted in: Education,prevention

As we are half way through Teen Dating Violence Awareness and Prevention Month and planning for Sexual Assault Awareness Month, I have been thinking about the role of awareness in prevention efforts. In a recent post, The Social Butterfly blog asks So, why, fellow health marketing and do-gooders do we settle with “awareness-building?” To be

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What can “stuff” do to prevent sexual violence?

January 14, 2010

posted in: prevention

Throughout the country, organizations are planning for upcoming “awareness” months, such as Teen Dating Violence Awareness and Prevention Month in February, Sexual Assault Awareness Month in April and Domestic Violence Awareness Month in October. Most people are making decisions about what collateral items (also known as “stuff”) should be used. The stuff includes many items

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