Posts tagged as:

social marketing

“Get Social!” – TAASA’s 2012 SAAPM Packet

February 7, 2012

posted in: CALCASA,prevention

CALCASA loves this SAAM toolkit! For Sexual Assault Awareness & Prevention Month (SAAPM), the Texas Association Against Sexual Assault (TAASA) has a national campaign that will employ both traditional and non-traditional methods through the use of social media, social marketing and social change. Rose Luna writes on the agency blog, The theme of TAASA’s 2012

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“Don’t be that guy” rape prevention campaign

November 23, 2010

posted in: prevention

In Edmonton, Canada, a coalition of organizations called Sexual Assault Voices of Edmonton has launched a new rape prevention campaign targeting potential perpetrators. Their website describes the thinking behind this campaign: Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of

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MyStrength experiences in San Luis Obispo (Part 2)

November 22, 2010

posted in: prevention

MyStrength.org Darin James Dorsey is the Associate Educator and MyStrength Facilitator for the Sexual Assault Recovery & Prevention Program of San Luis Obispo County. In this guest post drawn from his professional journal, he provides a first-hand account of the experience as a new MyStrength facilitator starting a new school year. Click here to see

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MyStrength experiences in San Luis Obispo (Part 1)

November 15, 2010

posted in: prevention

MyStrength.org Darin James Dorsey is the Associate Educator and MyStrength Facilitator for the Sexual Assault Recovery & Prevention Program of San Luis Obispo County. In this guest post drawn from his professional journal, he provides a first-hand account of the experience as a new MyStrength facilitator starting a new school year.

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Social marketing to prevent sexual violence

July 8, 2010

posted in: prevention

In the study recently ePublished in the Journal of Interpersonal Violence, Sharyn Potter and her colleagues at the University of New Hampshire have found that students who identify with the subjects in a poster campaign are more likely to take some action toward the prevention of violence against women.

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Is awareness enough?

February 11, 2010

posted in: Education,prevention

As we are half way through Teen Dating Violence Awareness and Prevention Month and planning for Sexual Assault Awareness Month, I have been thinking about the role of awareness in prevention efforts. In a recent post, The Social Butterfly blog asks So, why, fellow health marketing and do-gooders do we settle with “awareness-building?” To be

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